Be Femme, is the offspring of Passmore’s love for vintage pieces – conceived from more than a decade of treasure hunting through the troves of Australian and European vintage stores and charity shops.
From the silky cascading of a Botticelli dress (right), to the floral mirage on a pair of Just Cavalli jeans (above), each collection is made up of unique, quality pieces, which are presented on the website bathed in sunlight and photographed on film.
She believes discovering a unique style is a quintessential part of forming and empowering our identities – that there’s a certain “magic quality” about embellishing our wardrobe with unique vintage pieces, which enhances the expression of our identity.
“The joy of finding something special that no one else has, kind of feels like treasure in a way… when girls put them on, I want them to feel unique and special.”
“It’s a feeling you can’t get from fast fashion… you can’t get that sparkle, that magic”.
Like many fashion devotees, Ashleigh’s vintage love story started from a young age. Early-childhood memories of dancing in her grandmother’s nightdresses, pulled into her waist with a silken scarf, blend into flashbacks of patiently rummaging through the sales racks of high fashion outlets.
“Something else that I live by is mixing the old the new, so, mixing something really old, and special, and unique, with really good quality, ethical local and international designers,” she explains, placing her coffee cup on the table.
She shows me her fingers, densely studded with brassy bejewelled rings, almost all of which are vintage. She twists one off – a plain gold band adorned with delicate floral engravings. It’s a promise ring a high-school sweetheart gave to her mother decades ago, which Passmore now wears as a staple part of her daily outfit.
With a nostalgic twinkle in her eye, she says there’s something about wearing pre-loved items that feels “like wearing all your memories,” even if you don’t know who wore them before you.
“There’s emotion and heart,” she says.
“It’s like real love.”